Singapore Book Council has a strong corporate impression, prioritising functionality. ​'Rule of Three' was a new practice implemented, allowing me to express my creativity and encouraging me to always experiment with my designs while ensuring there were designs that met the practical needs of the company. The chosen designs are then adapted for website and social media. 

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'Rule of Three' 

• Every design should have 3 concept variations 

• First, a safe option; most likely to be approved 

• Second, something in my style 

• Third, wow factor; something that I or the client have never done